The CD digipak for Eminem's album shows continuity brought over from the promotional poster I have recently analysed, with the exact same image on the poster as the CD front cover. The red first aid cross logo is continued from the poster, and is the substitution of the letter 'O' in the albums name. This red and white cross has quickly become a logo of this album as it was very popular worldwide, and when associated with Eminem, the logo can simply be used as a reference point for this album.
I will have to incorporate a sense of continuity like this into my own digipak product, such as how the artist is featured on the front cover, as well as the reverse, for star appeal. This conventional element is effective as this is what an audience bought the album to see, the artist. On the reverse cover, the artists presence is also asserted as he is looking directly at the camera, unlike the first image, and in the background there are signs that say 'EMINEM Welcomes you to Detroit.' This shows his dominance as a famous icon as there are signs of his name in public, I may choose to take inspiration from ideas such as this.
The blocky, bold white text is conventional for album covers, although it is against a really light blue background so it does not stand out and contrast as much as if it were against a dark, or even black background. Like many artists, the title of the album in the top right corner of the cover is in Eminem's signature font, with a backwards 'E'. This element is easily recognisable, although is artist specific.
The track listing has been chosen to be in a white font, in the area where there is a black couch that the artist is sitting on. This white font against a black background makes the text pop, and makes it easily readable and eye catching. The font for the track numbers on the other hand is a darker, murky grey, this could show that the track names are more important, and that the exact numbers do not need to be emphasised as much.
All legal requirements, details of the producer, and a barcode are placed at the bottom of the reverse cover which are standard conventions of any digipak release. A website address for Eminem is displayed at the bottom, which is promoting the artist himself as well as the album. This will allow an audience to consume other media produced by him through Web 2.0.
The colour scheme for the album cover and reverse consists of semi bright colours, although non of the colours are extremely vivid and are quite faded and dull, especially on the reverse colour. This may reflect the artist and how he feels at the time of producing the album. Opposing this, the CD disc is in a bright, attention grabbing red, with a very large white cross in the center. This makes the CD itself a replica of the albums logo, which works very well indeed in showing continuity, as well as boldly standing out.
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