The advertisement for rapper Machine Gun Kelly's debut album 'Lace Up' breaks the conventions of a promotional poster as it is landscape as opposed to the standard portrait posters. This differs from most other posters but works just as well in my opinion.
The artists name is abbreviated but it is in a futeristic style of text that is recognisable to his fan base as it is his logo. The artists stage name may be abbreviated due to the fact that he feels as though his full name is well known enough to not include the entire thing. This is assisted by the main image which is a large image of his face and upper body, placed on the poster for star appeal, as this is what people want to see on an advertisement for his music.
The image of MGK gives a rebellious, carefree impression of him as an artist due to the black bandana mohawk hairstyle and tattoos on his body. This image through mise-en-scene gives the audience an idea of what to expect from the artist. Which is in this case, rap music. Although this image may also be associated with heavy rock, which may lead a new audience to have confused interpretations, so the poster may not appeal to them. On the other end of the spectrum, the poster may lead a new audience to search the artists name or album title on the internet using web 2.0 to find out more about him, exposing them to his media texts.
The main image is the largest thing on the front cover and is faded, which fits with the grey/black and white background. This faded background works great as the artists name, album title, and other text is in all what and red. The artistic logo for the name of the album (Lace Up) has directly been taken from the cover of the album which shows continuity throughout the media products, giving audiences of the poster an idea of what to look out for in stores and online when purchasing the product. The bold white texts stands out very well against the dull background, this also causes the bright red aspects to appear very vivid and dominant on the poster. The bright white bold text stating that the album is now available is very noticeable and provides the audience with information on when they can consume the media product.
Other inclusions such as the intitution and parental advisory logo's give credit to the record label the artist is signed to and also producers of the album, whilst the parental advisory warning is a legal requirement. These aspects have little dominance compared to the other elements and are only included as they are conventional, and legally required in the explicit logo's case.
The image of MGK gives a rebellious, carefree impression of him as an artist due to the black bandana mohawk hairstyle and tattoos on his body. This image through mise-en-scene gives the audience an idea of what to expect from the artist. Which is in this case, rap music. Although this image may also be associated with heavy rock, which may lead a new audience to have confused interpretations, so the poster may not appeal to them. On the other end of the spectrum, the poster may lead a new audience to search the artists name or album title on the internet using web 2.0 to find out more about him, exposing them to his media texts.
The main image is the largest thing on the front cover and is faded, which fits with the grey/black and white background. This faded background works great as the artists name, album title, and other text is in all what and red. The artistic logo for the name of the album (Lace Up) has directly been taken from the cover of the album which shows continuity throughout the media products, giving audiences of the poster an idea of what to look out for in stores and online when purchasing the product. The bold white texts stands out very well against the dull background, this also causes the bright red aspects to appear very vivid and dominant on the poster. The bright white bold text stating that the album is now available is very noticeable and provides the audience with information on when they can consume the media product.
Other inclusions such as the intitution and parental advisory logo's give credit to the record label the artist is signed to and also producers of the album, whilst the parental advisory warning is a legal requirement. These aspects have little dominance compared to the other elements and are only included as they are conventional, and legally required in the explicit logo's case.
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